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Our vision and focus within our creatively driven organization is to produce high-value, high-quality music compositions that create added value and distinctiveness in the audio & audio-visual advertisements used to bring our clients’ products and services to the attention of consumers and business customers. Our clients’ marketing objectives serve as our leitmotiv and guideline, whereby our musical works are designed to help achieve our clients’ objectives.
We concentrate on producing musical compositions in collaboration with and on the instructions of our clients, with the music we produce having to deliver added value to the creative concept, desired issue or brand identity. In many cases, we work with marketing managers, brand managers and/or creative people from advertising agencies to develop musical compositions that specifically target brand values and that help to create or increase the target group’s/consumer’s awareness of and loyalty for the brand.